Increased Visibility and Brand Image– A large part of your potential customers have a profile on one of the main social media sites and make up more than 500 million Tweets every day, 4.5 billion “likes” on Facebook and share 95 million videos and photos on Instagram.
The presence of your company on social media will help increase the reach of your marketing actions, reaching a large volume of potential clients, that by traditional means would have been complicated and expensive to obtain.
Improve the Online Reputation of Your Business– Social networks are more than a profile of your business and a showcase for your products. They must match the corporate image, support the values of the brand, and have good customer service since they are the ideal channel to meet the needs of your customers as well as how to get in touch with them. The presence on social media will improve the image of the brand if you carry out good management of this channel and upload interesting content for users. You are not only able to be creative but you can also solve the doubts and queries of the users in a fast and friendly way.
Get to Know Your Customers Better– Before creating a corporate profile on one of the main social media platforms, you must make sure that your audience is there. To do this, you must study the profile of your customers and see the results of the networks with which you interact, and to carefully choose the best social network to carry out communication actions for your business. Once you have chosen the networks where you should be present, adapt the content in the format of each social network. Social networks are one of the main channels of any digital strategy and we invite you to make the most of them. Promote your products and services with them and become a reference in the sector by publishing content of interest, hook your clients with experiences and carry out campaigns to achieve a greater reach, while listening to the needs of your clients and surpassing your competition.
Michael Wendrow, Director of Prime Time Business Network